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With character merchandising as the core of our business, Banpresto Co., Ltd. designs, develops and markets prizes and household goods for amusement facilities and convenience stores. Since its foundations as a company aiming to create dreams and excitements for our customers, Banpresto has proposed “IdeaYOUmoa (Ideas and Humor)” and thus contributed to manufacturing that can captivate our customers with fun and thrills as well as to the development of a spiritually affluent society.
While always taking care to preserve the worldview portrayed by individual characters, we will endeavor to exploit and craft their distinctive individualities into goods and services. The character business, which is the strength of our company, has evolved steadily by responding to the diversification of media and changes in the marketplace, and as a result has gained support from our many customers and business partners.
We believe that characters can be enjoyed by people of all ages in any age in time. They constitute a common language that goes beyond age brackets, and are an essential element that enables people to live in happiness.
In the future, we will continue to roll out goods and services, based on our characters, which can surprise our stakeholders with their uniqueness, prompting them to say, “I have never seen such goods!” And we ourselves will certainly have a great time manufacturing these goods, and so are ready to offer an ever growing lineup of “fun and thrills.”
On April 1, 2008, with the goal to make maximum use of the business resources owned by the Namco Bandai Group and enhance the synergy effect within the group companies, we integrated our home video game business and arcade amusement machine business into Namco Bandai Games Inc., the parent company of Banpresto, which focuses on these two core businesses.
Following this change in our business structure, Banpresto has become, within theNamco Bandai Group, a merchandise planning and development company specializing in the prize business, and as such we are prepared to always promptly respond to the demands of our customers and the marketplace, provide safe and high-quality goods and services, and thus further enhance the appeal of the character business.
Masayuki Yoshikawa, Representative Director and President