Banpresto designs, develops and markets prizes for claw vending machines and prize machines. Our broad-ranging lineup of characters, and high value-added stuffed toys and figures portraying the worldview and images held by the characters, are highly valued in the marketplace. Banpresto aims to deploy goods that promptly meet the needs of a broad range of target customers ranging from men and women to families who visit amusement facilities. Banpresto designs, develops and markets instant lottery schemes without "blanks," called "Ichiban Kuji," which are deployed mainly at convenience store chains. Making the maximum use of the attractiveness of characters which are not available from competitors, we propose a variety of different ideas for merchandise. In addition, this link between much-loved characters and prizes is very popular. Banpresto proposes a multitude of ideas born from freewheeling thinking, and we design, develop and market variety goods, household goods, pins, and other items. Also, targeting the promising new potential businesses in a wide range of business categories, Banpresto proactively takes on the development of new markets and innovative goods in order to create a "third business pillar" with the aim to expanding operations. Banpresto carries out wide-ranging merchandising effort from elaborately engineered products targeting dedicated core users to others for casual users.