Our business scope includes planning, developing, and distribution of prizes for amusement facilities and convenience stores through our focus on character merchandising. Since the company’s founding, we have proposed lovable ideas and playful humor as a corporation that creates dreams and emotion and have contributed to manufacturing that excites customers and to the creation of a relaxed and fun society.

We bring in the individual world views that each character has without changing them, utilizing their special characteristics in our products and services. The character business, one of our strengths, is definitively evolving in a time of diversifying media and market changes and has received the support of many customers and trading partners.

We believe that no matter the age, characters connect with people and serve as a shared language across generational boundaries, filling an indispensible role in helping people lead happy lives.

Going forward, we will continue to utilize characters to develop a wide array of products and services that make our stakeholders pleasantly surprised, saying “I’ve never seen something like this before!”, and will propose further excitement through manufacturing things that we ourselves can enjoy.